For those of you who don’t know me, my name is Kyle Newell, and I own an exclusive gym in central New Jersey called Newell Strength. It is the place for serious alpha males and athletes to train. This type of crowd wants some pretty cool toys to play with, and I need certain tools of the trade to kick their butts with. If you are a private gym owner, ALL the things on the list below are must-haves!!!
Prowler
The Prowler is one of my favorite tools at the gym. The first time most of my clients see it, I hear, “What the hell is that?!” After their first exposure to it, they fear and respect it like it’s some kind of weight room dictator. You can train multiple modalities with the Prowler, and it will fast become one of your “secret weapons.”
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Prowler 2: The Prowler You’ve heard of it, now try it for yourself. DSWS-R-P2S View Options |
The Collegiate Power Rack
I am about to expand and move into a slightly larger unit. The very first piece of equipment I am going to get is another Collegiate Power Rack. I already have two in the gym, and they are the “altars” of Newell Strength. You can literally do anything in these racks, and they make a great storage closet—you can store all your weights, chains, bands, collars, bars, and fat grips! What else will allow you to safely break personal records (PRs) week after week while acting like a super gym storage closet.
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Power Rack – Collegiate Power Rack The world’s best power rack. Custom made for EFS DSWS-EFC-MRRCC View Options |
Dynamax med balls
My gym is only about 1,000 square feet, which means if it rains, I am out of luck as far as doing my med ball work outside with my clients. However, since I got a few Dynamax balls last year, I can do all my med ball work inside without missing a beat! You don’t have to worry about them bouncing up, hitting Billy Bob in the butt while he is in the middle of a box squat, causing him to fall over and kill both of his spotters. Right—definitely pick yourself up a few of these med balls.
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Burly 1 (20lbs) The 20 Pound Burly is used primarily as a strength tool for low volume, slower speed movements. Dynamax DSDY-BURLY1 View Options |
elitefts™ pro mini bands
These guys have been instrumental in the warm-ups and rehabilitation at Newell Strength. They take up virtually no space and are very easy to implement in a variety of ways. I am often asked to travel to work with teams. I used to have to go with no equipment or lug some gigantic piece in my truck. Now, with the Dynamax balls, I toss 12 of these in my bag, and I am good to go!
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$9.00 EFS Pro Mini Band Mini bands for big benches. EFS Pro Bands A-MBAND Add To Cart View Details |
Knowledge and Non-Sense: The Science of Nutrition and Exercise
This is one of the few products I don’t have yet, but it is already on my Christmas list. Jamie Hale as done a great deal of research and combined it with his extensive experience to bring out the truth about nutrition and exercise. Often, the difference between my clients setting the results they are after or not getting them is in their nutrition. If you own a small gym, getting this book equals better results for your clients, which means more member retention for you!
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$44.95 Knowledge and Nonsense Jamie Hale B-KAN |
Fat Gripz
These are a must for any small gym owner or strength coach. They are super easy to implement in all training and very easy to store. Often, the weak links in my athletes and men are weak wrists and grip. The Fat Gripz take care of that in one fell swoop. Athletes and other clients learn to love ‘em as time goes on. Use them on any dumbbell or barbell and watch your numbers soar!
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$39.00 Fat Gripz Turn any bar or dumbbell FAT! Fat Gripz Enterprises A-FATGRIPZ Add To Cart View Details |
Blast Straps
These are way up on my list of “must-haves.” The new version is split, so you don’t cut up your arms when performing blast strap pushups. These are a great tool for members of your gym (especially the athletes) to use for the pushing movements. Often they have to push while stabilizing, something a bench press doesn’t allow you to do. These are also super easy to put up and take down.
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$79.95 Blast Straps The best way to perform suspended push-ups, chin-ups, face pulls and other bodyweight exercises. Custom made for EFS A-BLAST Add To Cart View Details |
Lifeline Power Wheel
This is actually one of the few implements I have ever seen on an infomercial that actually works. I have bought little rinky-dink ab wheels in the past, but they never withstand the test of time. I got my first Power Wheel a few years ago, and I rely on it heavily for core training. One of the main functions of the core is anti-extension, a marriage made in heaven for the Power Wheel. My second power wheel is at number 8 on my Christmas wish list this year.
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$59.99 Lifeline Power Wheel Power Wheel Lifeline USA A-4-PW-2C Add To Cart View Details |
Six Wheel Muscle Glide
The majority of the members at my gym are “aging alpha males,” meaning it is my job to make them feel good. If they are super sore, they are going to be mad at me, and that is not good for my business. At Newell Strength, I really focus on recovery and rejuvenation, so I am going to stock up on this little goody this winter. If there is one thing I know, it’s that your members ultimately want to feel good when they leave your place. Help them along with a muscle glide.
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$69.00 6 Wheel Muscle Glide The Muscle Glide roller is a professional quality massage tool that can dramatically ease the pain and tightness of overworked muscles. PowerMax DSPM-TA1833 Add To Cart View Details |
Clock Gone Bad
I am often alone in my gym coaching up to eight members at a time. As you can imagine, this can get very chaotic. I have one of these clocks screwed to the wall at a central point in the gym. It is often my assistant coach. The members know the clock will dictate where we should be in the workout, and it allows me a little more coaching freedom. Where else can you hire an assistant coach for this type of money?
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$159.00 Clock Gone Bad Clock Gone Bad Muscle Driver DSMD-CGB Add To Cart View Details |
In a perfect world, I would already have all of these things. I can say that by the time Christmas gets here, I will have them all. The things I already have at Newell Strength from Elite FTS have been instrumental in running my gym. I have 5 years of in-the-trenches experience running and owning a very successful private gym with tough and rugged clients. If these can help my gym, and me, they will no-doubt be of great assistance to you as well. Happy Holidays!
Gift Cards are always good
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$100.00 $100 GIFT CARD The perfect gift for any occasion. Custom made for EFS GIFTCARD_100 Add To Cart View Details |
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$25.00 $25 GIFT CARD The perfect gift for any occasion. Custom made for EFS GIFTCARD_25 Add To Cart View Details |
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$50.00 $50 GIFT CARD The perfect gift for any occasion. Custom made for EFS GIFTCARD_50 Add To Cart View Details |
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$75.00 $75 GIFT CARD The perfect gift for any occasion. Custom made for EFS GIFTCARD_75 Add To Cart View Details |
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Kyle Newell is the owner of Newell Strength, located in central New Jersey. To find out more about Kyle’s training insights, visit 
