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Your friendly internet personal-training-for-super-profits guy:
1. Does NOT want you to make a “six figure income.” He is trying to make his own “six figure income” by selling you shit.
2. I would say he doesn’t care whether you make a “six figure income” or not, but he does care – in a negative way. He doesn’t want to have to compete with you. If he taught legitimate methods to other people, those methods would be improved upon and his curriculum would then be obsolete. Therefore, he simply wants to move as much product as he can and then wash his hands of the deal.
3. Is not showing you how he achieved this mythical “six figure income,” because what the f–k is his incentive for doing so? People don’t give away their competitive secrets. Those who do are called “college professors.” College professors generally teach because they’re not 100% involved in the competitive aspects of a profession or because they’ve chosen to do research.
4. Question: Is someone who posts 20 status updates per day on Facebook someone you should be listening to? For anything?
5. The best trainers you know are guys who are busy training dozens of clients every day. Why, then, would you listen to someone who doesn’t, or hasn’t for several years?
6. Anyone who posts more than one motivational quote per month on Facebook should automatically draw your skepticism. If your Hannibal and Vince Lombardi quotes can’t carry you over for more than a couple of hours, they’re not really leading the rest of us into battle, either.
7. Avoid anyone who uses the term “six figure income.” It’s a come-on for idiots and guys who live in the basement.
8. This is an old EFS maxim, but if a guy doesn’t train, or doesn’t look like he can train…you know the deal.
9. There is only one “world record” in each category of lifting. If your “six figure income” guy claims to hold a “world record,” he likely doesn’t. Forming a federation with two members, then beating that guy in a meet, doesn’t mean you’ve set a “world record,” so be wary of all these “world record holders” out there.
10. Finally, beware of guys who tell you how “easy” it is. It’s not. The economy sucks, and there’s no can’t-lose system. The pool of people who want to hire personal trainers is not unlimited. It’s closer to finite than it is to constantly growing. There is competition for this pool of people. Get them in ridiculous shape. They will tell their friends. You will get clients. Act like a used-car salesman and people will see through that and go elsewhere.










Nice post! I’ve gotten pretty tired of this as well. I get all the emails, see facebook posts, ect. Of these guys telling me how to make millions, and how I’ll be the best thing since sliced bread if I buy their ebook. Have you noticed that they’re all trying to sell bootcamps? What a joke.
Number 8 is so freaking true !!
Is this about anyone in particular?
zzzzzzzzzzzzzzzzzzzzzzz
I agree. There are a lot of scams out there. Some will even go so far as to take a sample of your handwriting and for $150, predict your ability as an athlete..
dark times….dark times….
C.THIBAUDEAU is a twitter addict
Adam From Japan,
It’s about several guys.
In any industry there are the top 5%, the middle 50%, and the bottom 45%. Social media has taken over “word of mouth” local or regional marketing. There is no easy, never has been and never will be. The bottom 45% are not willing to do what it take to move forward, so in todays environment they resort to ‘scams’ and can possibly look like they are in the middle 50% or even the top 5%. This principle has never changed, “buyer beware”.
The only one I don’t fully agree with is #4 because Dave Tate is guilty of that more times than not, haha.
This is seriousyl frustrating becasue some of us with little to no business accumen wnat to succeed and often times get caught thinking that they are buying into a way yo get better. Been there, done that, and it sucks. Best advice, work hard. Number 10′s advice on getting them into ridiculous shape help out as well.
3-5% penetration into a market is finite? Plenty of opportunity just need to know what you are doing. Tools are just that tools. I’ll name names because it doesnt matter to me. Jim Labadie is sitting on his ass in almost every video I’ve ever seen of him but I don’t listen to him for that.. I listen to him because his marketing/business ideas work… Ask Zach Even-Esh. AC.. and those guys. Just as John Berardi has a CSCS (not saying this means much) and is probably capable of writing out a suitable strength program… I listen to him for nutrition. I guess the biggest problem really is not staying within your means and trying to do too much.
can we talk about “strength coaches” who feel the need to come up with their own certifications????
Number 8 is the truth. WTF is with people opening gyms or “training athletes” when they dont even look like they train themself…
A wise man once told me.. You need to be able to do what you ask your athletes to do… but BETTER