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In part one, Joe Gymrat was nursing his jaw. He’d broken it from yawning while learning about assets.
For now, he can pump himself up with this:
Whoops… I meant this:
Generally, the second items on balance sheets are liabilities. If assets are things Joe owns, liabilities are what he owes. They are debts or obligations to one person, many people, or entities, which include other businesses, banks, and credit unions. They exist because those parties provided services to Joe’s company. Broadly speaking, there are two liability types:
1.) Current liabilities: these include, but are certainly not limited to…
- Accounts payable: this is what Joe’s company owes from its purchases at any given time. Think of it as vendor debt. To differentiate, accounts receivable consist of what people owe Joe, and accounts payable includes items Joe owes others.
- Taxes: throughout the month, Joe will sell items on which he will collect sales tax. These taxes build up as a liability. When Joe pays the state sales tax at the end of the month, this liability will zero out. (Unfortunately, in this economy, it’s not always that easy.)
- Payroll liabilities: this is quite similar to taxes. Joe’s payroll consists of wages, employee taxes, and employer taxes. These employer taxes are the meat of this liability. It’s like a no-interest loan collection for the government. Without a doubt, the best practice for any business is to have a separate account for all tax liabilities, people tend to spend money if it’s in the operating account.
- Business loans and leases: generally, these are short-term items that will be paid back in the current calendar year, or they are long-term loan balances for the current year only. (See below.)
2.) Long-term liabilities: this is the total balance of all loans and leases beyond the current fiscal year. Joe’s principal – not interest – totals for equipment leases, mortgage, vehicle payments, and others, are all here. These are all the big bills. The physical vehicle, for example, is an asset, but the bill must be paid back, making it a liabilities.
To sum, liabilities are items for which Joe Gymrat needs to pay. Some, like accounts payable, can be late when money is tight. However, taxes and bank loans should always be paid ASAP, as there tends to be stiff penalties and interest for delayed payments.
The final balance sheet part is equity. The “master” accounting equation is as follows:
Total assets – total liabilities = total equity.
Equity is a company’s actual worth. In the accounting world, everything must balance. Therefore, the bottom lines of the balance sheet will be equal. That means Joe’s total assets, one side of the balance sheet, will equal liabilities + equity, the other side of the sheet.
With that in mind, if Joe improves his building or purchases more equipment, his assets go up. If he pays for these purchases outright, his equity will also increase since liabilities will not increase. However, if someone benches improperly and breaks his ribs, he may sue Joe. If that person wins, Joe will have to pay out. Cash is an asset; thus his assets will decrease, his liabilities (the money he owes) will increase, and his equity (total business worth) will also decrease. As you can imagine, more equity is better.
There are equity types, such as retained earnings, stocks and all things surrounding them (dividends, options), and so on. To the small facility owner, the above definition will suffice. When revenue increases, shareholders equity, capital stock, and so on, will become more important.
In the the next part(s), we will discuss sales and expenses. Please feel free to submit questions below or via the Q&A — especially if you own a company and would like some assistance.










I’m sorry, but is this a joke? Cause I don’t get it.
Just like I wouldn’t get lobster from Pizza Hut…
No offense to Chris, since he may be an accounting ace, but this just doesn’t seem fitting on this website.
Jason, after hearing about a bunch of people in the industry who were doing things the wrong way, I decided to write these. I know it’s not exactly about lifting, but this is very useful information for business owners (especially small facilities). It can save a lot of headaches and CPA fees.
Chris I think it’s great you are doing this. Reason being is there are many soon to be (or would like to be) gym owners who may be able to run a great gym but perhaps not a great business. I think its a great niche to be into and you could provide great help. I go to school for finance and can’t believe how many “entrepreneurs” (college students seem to love that word these days) have no clue about taxes, liabilities, etc. I’ve said many times, the two most valuable classes I’ve ever taken are Micro Economics and Accounting.
Thanks and do more. Write an E-book of finance for “meat heads” or something. And don’t let anyone discourage you from doing so.
@ Jason
I’ll reiterate what Chris stated. Accounting is no joke. This is VERY useful info for business owners. Understanding the basics of the accounting process is an absolute necessity for any small business owner who doesn’t have an in-house accounting department. Accounting figures are open to interpretation, making them subjective. What might look right to one accountant might ring alarms bells to another accountant. Understanding where your figures are coming from saves you money and many headaches.
Chris – Not to be petty, but as a CPA, I really can’t help it! You said if Joe Gymrat pays for purchases outright his equity would increase being that he did not pay with the purchases with liabilties. Actual, the equity would decrease, unless it is a capital asset. If it was an expense, the equity would decrease and if it was a capital asset, the equity would remain unchanged, as there would simply be a decrease in one asset and an increase on another.
In generally only increases in income would increase equity, unless you have something else that would impact equity such as something that would hit OCI. I cannot believe I just posted that on a training site!
Good article. Mike right on. I know that I’m one of those guys who could run a great gym but have a crappy business. Articles like this will make me look before I leap.
I also appreciate it. Personally I like any complicated idea that someone explains in simple and concise wording. Many of the readers of elitefts.com either aspire to own a gym (or company) or already do. So yes, its relevant. Unless you think gyms going bankrupt due to lack of accounting knowledge is irrelevant to guys getting big and strong.